Logan Film Festival
The annual Logan Film Festival celebrates independent films both locally and around the world. Founded in 2012, the festival needed a distinct identity to encourage legitimacy and create serious buzz to attract filmmakers and theater go-ers alike.
Client /
City of Logan, Utah
Brand Strategy /
Inspired by buttery popcorn, 80’s neon, and the irresistible pull of a television screen, the Logan Film Fest is anchored in the rich nostalgia of the cinema.
Logan Film Festival
Scope /
Concept Art / Brand Identity / Brand Collateral
Project Credits /
2012 / Original Brand Created
Creative Director: Alan Hashimoto
Designer: Amy Wilson
2020 / Conceptual Brand Refresh shown here
Creative Director / Designer: Amy Wilson @acorn.
Special Thanks /
To Alan for inviting me onto the project team when I was oh-so-green! This was the first "REAL" job I ever did for a client. Thanks alan forever!