The Pennant /

Located on the main drag in downtown Topeka, Kansas; The Pennant needed to keep its historical roots intact; while ushering in a new era of hospitality and design for this capital city. This local favorite found its footing with a throw back voice in a modern time.

Brand Strategy:

red, black, plywood, bowling, & burgers.

The Pennant brand is retro to its bones; with old school neon, vintage arcade, & good old fashioned fun.

The Pennant

Scope /

Brand Identity / Brand Collateral / Wayfinding & Signage
2018.

Project Credits /

Client: Seth Wagoner @AIM Strategies.
Sign Manufacturer: @Midtown Signs.
Brand created while employed @Hufft.
Creative Director: Matthew Hufft @Hufft.
Architect: Laura Bauers @Hufft, now @Lo.design.
Graphic/Interior Designer: Amy Wilson @Hufft, now @acorn.

Thanks /

Special shoutout to @Midtown Signs for the awesome sign manufacturing! Thanks Seth for your easy going nature and the opportunity to design a bowling alley!