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Pro No: 16A
Explore Troost
Acknowledging the historic racial divide between the east and west side of Kansas City, Explore Troost is an initiative to preserve and amplify its rich community roots located on the street of Troost. Explore Troost celebrates African American culture and aims to create a narrative of unity and hope.
Client /
Brand Strategy /
1. All symbology taken from graphics found on Troost currently.
2. Acknowledges historical racial divide in the logo.
3. Eyes used as a symbol of exploration and enlightenment.
16A Explore Troost
Scope /
Brand Strategy and Identity
Completed 2020.
Special Thanks to /
Troost Market Collective for inviting us to be involved in their valuable work!
16B KC Art on the Block
Scope /
Brand Identity and Design Production
Completed 2020.
Shout Out /
crissy dastrup was leading the charge on this very ambitious endeavor! it was awesome to get to play a small role in this much larger vision. thank you crissy for making this beautiful project happen here in kansas city!
Pro No: 16B
KC Art on the Block
Following the summer of 2020 resurgence of the Black Lives Matter movement, KC Art on the Block was launched as a grassroots effort to create six BLM street murals in Kansas City. Each mural was designed by a local African American artist with hundreds of volunteers showing up to paint this beautiful message across the streets of the city.
Project Strategy /
1. Quickly create a mark that captures the spirit of the BLM movement.
2. Apply our graphic design mojo to the funding proposal to ensure our fundraisers have confidence in our cause.
