Pro No: 66
Lab In The Woods
Lab in the Woods is a pioneer in the the Consumer Goods industry; aiding the transition toward more sustainable material technologies and green chemistry.
This Systems Change Lab is a bold and brave bridge; holding the tension of the convenient, but outdated, systems while walking forward toward the more regenerative material practices of the future.
Website /
Client /
Michelle Legatt is the adventurous spirit behind Lab in the Woods. Not only is Michelle pushing boundaries in the material science industry, she is also a retired pole vaulter(!!!) and experimental ceramicist. Clearly this women is expansive in her pursuits!
Brand Strategy /
Bringing Lab in the Woods to life.
1. Establish Michelle's unique brand essence.
2. Ground Lab in the Woods to a deep sense of authentic place.
3. Share a visual story that situates Lab in the Woods as a beacon in the regenerative futures landscape.
4. Convey the ever-evolving nature of Lab in the Woods.
66 Lab in the Woods
Scope /
Project Credits /
Client: Michelle Legatt
Creative Direction and Copywriter: Jane ní Dhulchaointigh
Brand/ Website Designer: Amy Wilson
Special Thanks /
To Michelle for the wide vision, creative freedom, and generous financing!
