
Pro No: 65
Love You Mama Earth
Our mission is to create new narratives around environmental engagement that enable citizens everywhere to rewire their relationship to our Mother Earth from one of taking and extraction to one of care and love.
To do this we create inspiring central characters and archetypes, and offer accessible templates to do small, impactful, fun Earth-loving actions. We call this work Playtivism, and you are invited to join us!
“Climate change is a crisis of culture, and thus of imagination.”
-Amitav Ghosh, Writer
Project Team /
We firmly believe through the power of creativity and the permission of play, we can - and are - catalyzing the necessary societal, cultural and intersectional change that Joanna Macy termed 'The Great Turning'.


Rules of Play /
How to be LYME:
LYME is a series of suggested INVITATIONS or ACTIONS - provided regularly by the Backbending Sisters - that anyone, anywhere can take at any time, each one of which providing a means of showing love to the Earth in honour of the shift we all need to make from extraction to regeneration, from care-less to care-full, from ego-centric to eco-centric.
Current 🌎💖 Invitations Are:
🔖 Read the earth a poem or story.
💤 Rest with the earth.
💃 DANCE with the earth!
You are invited to join us & submit to the GALLERY OF EARTH-LOVING ACTIONS;
and participate in a collaborative, public, global eco-art activism project! !
⬇️⬇️ Read the Earth a Poem 💘🎯📩


Join Us in our Circus Tent /
To receive your regular instructions and join our merry band of playtivist clowns, email rachaelcastell@gmail.com!
Submit to the /
Gallery of Earth Loving Actions



Harnessing the Archetype /
the Clown, Fool
Improvisational, Messy, Not professional, Exemplifies Experimentation.
From 'The Clown and the Great Turning' by Dr. Chris Seeley
"The highly improvised, transparent and vulnerable nature of the clown archetype offers one way of experiencing and making manifest our grief for the Earth, and our joy at being alive at all. It's one way of responding to the bittersweet realities of our times; the tragedy and the comedy, the agony and the ecstasy at the same time. Amplified. Exaggerated. Fully lived."


Play-Activism or: "Playtivism"
What is Playtivism?
And why should I embark on such an inconsequential, leisurely endeavor at a time like this?! ! ? *One might ask.
It's actually well documented as a totally legit strategy for navigating life!
Here's a few to start with:
"the Art of Serious Play" by Yana Buhrer Tavanier
"Great Design is Serious,Not Solemn" by Paula Scher
Come along, we'll show you the way!

